According to the most recent year-end statistics, the app market will continue to expand, with a record amount of downloads and consumer expenditure across the iOS and Google Play stores combined in 2021. According to App Annie, global spending on iOS and Google Play will reach $135 billion in 2021, and when its annual report, which includes third-party app stores in China, is released the following year, the amount will probably be higher. According to the study, consumers installed about 140 billion new apps this year, 10 billion more than in 2020.
Apps are a significant business in addition to being a method to kill time. Enterprises with a mobile emphasis were valued at $544 billion as a group in 2019, which is 6.5 times more than non-mobile companies. Investors invested $73 billion in mobile enterprises in 2020, a 27 percent increase from the previous year.
With the most recent information from the world of apps, including news, updates, startup fundings, mergers and acquisitions, and much more, This Week in Apps provides a means to keep up with this rapidly changing business in one location.
Elon says he’s killing the Twitter deal
The bird app buyout could be off, if Elon Musk has his way.
The termination of the merger deal was announced by Musk's legal team to Twitter on Friday. According to their letter, Twitter allegedly made false and deceptive statements regarding the state of its business. This obviously alludes to the controversy Musk had been creating regarding the service's projected bot usage rate, which Twitter claims to be less than 5%. Musk had already pressed Twitter for further details on this statistic, and Twitter gave Musk's team access to the API so they could determine it for themselves.
However, the letter claims that this API access was restricted and constrained, making it impossible for the team to adequately examine Twitter's data with reference to bots. (Which makes Musk's assertions that the number of bots is bigger than Twitter claimed it to be difficult to verify!) Additionally, according to Musk's attorneys, Twitter didn't follow a standardised procedure for determining its mDAUs or the percentage of bots, and it included known phoney and bot accounts in its mDAUs. Even if the arguments were convincing—which is impossible to say at this point—they prevent Musk from simply walking away.
As Musk has already signed the contract, the dispute will now proceed to court, where Twitter claims it intends to enforce the agreement at the agreed-upon price and terms. Additionally, Musk will be required to pay a billion dollars as a termination fee even if both sides agree to end the agreement.
It's unlikely that "bots" are the real cause of Musk's attempt to terminate. Because he is aware that he overpaid. What had previously appeared to be a reasonable deal (at $54.20 per share) rapidly turned out to be an overvalued deal in a macroeconomic context when tech stocks were sinking. Twitter's stock hasn't reclaimed the agreed-upon price since the announcement of the agreement; in fact, it recently dropped as much as 28 percent below Musk's offer price. Musk might be hoping to have a chance to negotiate a better price by pushing the transaction into the legal system. But it's not a given that will happen.
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