Amazon is making a cautious comeback to the food delivery business. However, first
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Amazon and Grubhub's partnership
The beleaguered US meal delivery company Grubhub is being given another chance. The partnership with retail juggernaut Amazon.com Inc., which will give millions of Amazon Prime members access to meal delivery, was revealed by the firm on Wednesday.
Through a one-year Grubhub+ membership, Prime customers may order meals online and have it delivered for no additional cost. As part of the agreement, Amazon will receive the option to purchase a 2 percent investment in Grubhub at first, and a further 13 percent stake if the collaboration is successful.
The accord arrives just when Grubhub needs it most. After pandemic lockdowns, in-person restaurant dining gradually resumed; however, household budgets were pinched by inflation, thus Americans' demand for takeout has decreased. In contrast, Grubhub has performed poorly when compared to its competitors. According to market research company YipitData, the Chicago-based subsidiary of Just Eat Takeaway.com NV has lost 10 percentage points of market share to DoorDash Inc. and Uber Technologies Inc. since the start of the pandemic.
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